SKIN & COAT CARE
A dog’s skin and coat condition and appearance serve as immediate indicators of its overall health and well-being. Canine dermatological disorders have been recognised by veterinary surgeons as a major issue in small animal practice, with an estimated 15-30% of the dog population worldwide affected by skin conditions.
Peptide+ Skin & Coat diet has been specially created to help support skin and coat health.
FRESHTRUSION HDP
The Freshtrusion HDP process enhances the digestibility and bioavailability of Freshly Prepared meat. Freshtrusion HDP is a unique process that involves cooking fresh meat and fish ingredients in the presence of a natural enzyme, which breaks down proteins into small peptides. The size of peptides plays a crucial role in protein digestibility and absorption. When protein is not effectively absorbed, it leads to a reduction in nutritional value.
Instinctively, you would assume that intact protein would be best for a dog to digest as it contains all the nutritional elements together as one. Similarly, you might think that individual amino acids, broken down as small as possible, would be much easier
to absorb. However, it has been proven in research studies that the ideal digestibility and absorption rates occur in small chain peptides. We like to refer to this as the 'Goldilocks principle'
THE POWER OF PEPTIDES
Skin barrier function
The increased absorption of peptides ensures an ideal supply of amino acid building blocks required for the synthesis of key proteins such as keratin (in hair and epidermis), collagen and elastin (dermis layer) that are essential for skin strength, elasticity and barrier function. In addition, collagen peptides have been shown to have a number of beneficial effects on skin health, including increased collagen and elastin production, increased dermis thickness, increased hydration and increased elasticity.
Hypoallergenic peptides
Dermatological problems can be the result of sensitivity or allergy to protein in the diet. By hydrolysing the protein to create small peptides the likelihood of causing a reaction is minimal